Licensing in ads

Your licence number appears in your ads and posts.

We cannot publish for licence-required trades without it.

How the licence line works

If you add Find Me Customers, every post and ad we publish for you carries your licence line, built into the template rather than typed by hand:

[ST] Lic. [number]

[ST] is the two-letter code of the state that issued the licence. Where a state sets its own format, we use that format instead.

When we cannot publish

Many states require a licence number in advertising for some trades. For example Florida requires a licence number in construction advertising. We keep a table of which trades need one in which state. When your trade needs a licence number in your state and none is on file, no post or ad goes out. That is a hard stop, not a warning.

Your AI receptionist still answers your calls while that is sorted out. The licence rule applies to posts and ads only.

If your trade does not need a licence

Some trades do not need a licence in some states. If yours does not, or the rule is not clear, you confirm it at onboarding by ticking a short statement:

"My business is not required to hold a licence for the work I advertise in the state I entered, so no licence number appears in my posts and ads. I will tell We Find You Customers at once if that changes."

We store that statement with the date and time. If a licence number is on file, the statement does not apply.

What we check

  • We check licence numbers by hand against the state lookup, and spot check them after that.
  • We never describe you as licensed or insured unless a number is on file.
  • You are responsible for keeping your licence current and telling us if it changes.

Plain-language summary, under legal review. Licensing rules differ by state and trade, and this page is not legal advice.

Want ads and posts that carry your licence line?